F13 Service: Project Assistance With Henry

F13 Creative Service

| project assistance |
with Henry

As a creative entrepreneur, you're used to doing everything yourself. But as your business expands, there are some projects that make it worth getting some help. Maybe you need a website. Or you have an idea for an e-course but need help organizing and writing lessons. Or perhaps you have a manuscript for a book that needs a thorough round of copy editing. Henry is here to help you make it happen!

Henry's rate is $50/hour, though depending on the particular services and your needs, we may figure out a piece rate or a flat fee for your whole project. After each service description below, there is a benchmark to help you estimate how many hours your project will take. Please keep in mind that projects vary widely in complexity, and Henry can give you a much more detailed estimate after a complimentary phone consultation. Read on for details!

Here’s how Henry can help:

Web design

Whether you’re looking for a professional portfolio site like this, built in a Content Management System like Squarespace so you can easily update and maintain it yourself, or an old-school, scratch-built art website like this, Henry can help you make your internet vision a reality.

From the initial consultation to going live, web design for a 10-15 page site generally takes around 50-100 hours. Additional services such as graphic design and copywriting are also available.

Copy editing & proofreading

Do you send regular newsletters or draft extensive blog posts? Maybe you’re publishing a book? Copy editing and proofreading are crucial steps that will raise the caliber of your work immensely. Henry studied English at Reed College, is a writer himself, and has substantial experience copy editing and proofreading both his own work and that of others. Henry will give your manuscript a thorough scouring, so you can have absolute confidence in the quality of your writing.

For medium copy editing, you can expect about 4-6 pages (1200-1800 words) per hour.

Video editing

Whether it’s a ten-minute informational video that just needs titles and transitions, or a weekly, hour-long series, Henry can turn your raw footage into professional-quality content.

Simple editing generally follows about a 4:1 ratio of editing time to finished video time.

IP Protection

Are pirates selling your work on Amazon or Etsy without your consent? Henry can help you find infringers, and then fill and submit DMCA (Digital Millennium Copyright Act) Takedown Requests in order to make them stop.

A single DMCA Takedown Request takes about 15 minutes, but it makes the most sense to do many at once. For example, if you can easily find more than two infringing examples on Amazon in a few minutes of searching, then it might take 3-5 hours to research, identify, and take down every infringing product on that platform.


Do you have an idea for a book, e-course, or other project, but are having trouble with the writing? Depending on the size of your project, Henry can do one or a series of interviews with you in order to clarify your concept, organize your information, and draft your content.

For writing projects, it may make the most sense to settle on either a flat fee for the whole project (like a book or an e-course) or a piece rate for recurring work (such as a weekly blog post). 


Do you use quotations in your artworks? You’ll want to be sure that you’re not violating the author’s copyright. Henry can research the origin of your quotations and, if necessary, contact the appropriate publishers to obtain licensing agreements.

Securing permissions involves research and sometimes back-and-forth with publishers over several weeks. You can expect about 1-2 hours total per quotation, from the time of consultation until you have the licensing contracts in hand.

Media research and pitching

Do you have a story you want the media to know about, but aren’t sure how to go about pitching magazines, blogs, and other news outlets? Henry has researched and drafted many successful pitches. He can research to determine the most impactful outlets for you to target and craft engaging pitches that will make editors take notice.

Media outreach makes the most sense to do on a weekly or monthly basis, as one piece of your marketing strategy. 5 hours of work yields around 3-5 pitches researched and written.

How do I get started?

Follow this link to pick a time for a complimentary 20-minute phone consultation. If your project seems like a great fit, Henry will draft a project proposal and fee estimate for your review.

About February 13 Creative (F13)
F13 is a management and consulting agency devoted exclusively to art brands: individual artists who are building thriving businesses around their art, lifestyle, passions and values. We believe our clients possess intuitive business sense that can be cultivated and relied upon as they develop and manage their business growth. We keep our client roster on the small side and we work on a fee basis rather than commission, so we can provide tailored and intimate support—both strategic and practical—for each of the artists we serve. Through our work together, our clients find they are more confident about their business judgment and goals, and they are able to devote more of their time and attention to creative development, knowing they have a partner to help them hold the big picture.